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How to use Lighting to give your event a personality

If done well lighting can also does other things such as engaging audience members.   Lighting is one of the

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How to use Lighting to give your event a personality

If done well lighting can also does other things such as engaging audience members.

 

Lighting is one of the key elements when it comes to any event. Whether it is an event conference or musical lighting not only livens the stage but also plays an integral role in engaging audiences. If done well, lighting has the power to evoke emotion, compliment décor, and kick up the fun to create unique events. Below are four ways you can use lighting to give your events an impact.

Evoke Emotion

Lighting has the power to evoke emotions from the audience. Event planners need to ensure that they effectively communicate with their audiences. If your objective is to bring out a happy mood then you would most likely use brighter colours. Darker colours would perfectly fit in with feelings of suspense while backlight can be used to create silhouettes.

Signage

Brand recognition at an event gives it a clean and organised feel, letting the attendees know they are in good hands. You can use lighting to really enhance your signs. You can use LED screens, interactive screens and more. And with wireless up-lighting, you can position the lights wherever – so entrances, side of stages and there will be no worries about disorderly cables!

Brand recognition

After each event, you organise, ensure the attendees walk away knowing who you are and what you do and would recall your brand if they saw it again. Good lighting g exudes a brands character. Cleans spotlights, for instance, can be used for the cool but serious brands. Consult widely, talk to experts that will guide you on what will work for your brand.

Setting the Scene

Whatever your event, Lighting is one of the most important aspects of video production because it helps to set the mood for the video.  Shining light on specific objects or people helps to focus the viewer on to the intended spot, while lighting effects can transform the way people and objects appear in a scene. Going hand-in-hand with the emotional triggers, it’s an art form to set the scene perfectly. Think of dramatic lighting effects to grab the attention of your audience. Think flashes and bold colours to go alongside the sound.  As the event continues to blend in with exciting elements such as lasers and graphics to bring the audience right into space.

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